Our Heritage.

LLD Diamonds has been supplying high quality diamonds to polishers, cutters and jewelers over the past three decades. Founded by renowned diamantaire, businessman and philanthropist Lev Leviev, LLD Diamonds USA is a member of the prestigious Leviev Group of Companies (LGC) and – uniquely among manufacturers – operates at every level of the diamond pipeline. With more than 30 years of experience in the diamond industry, is the world's largest privately held diamond manufacturer. The firm is also the world's largest diamond and cutting group and is entirely independent of external suppliers since the company has its own widespread sources of rough goods.

Our Expertise

LLD diamond’s source of rough straight from the mines, provides access to top quality rough. Our industry largest in-house cutting and polishing capabilities empower us to distribute finest diamonds and produce exquisite jewelry to the high-end jewelry manufacturers and retailers. We are passionate about diamonds, and this passion is at the heart of everything we do. We are not here simply to sell polished diamonds as just another product. Many outstanding diamonds pass through our offices on a daily basis, but we still see one as an exquisite gemstone on its way to bringing years of pleasure to its ultimate owner both of its exceptional physical beauty and for the love and commitment of a long-term relationship that it represents. LLD Diamonds, recognized as an international diamond industry leader, has been awarded multiple industry achievements and accolades, including Israel’s “Outstanding Exporter” government award.

Our Operations

At LLD diamonds, we manufacture superior quality polished diamonds and are a source of high-level polished stones for clients worldwide. Our diamond industry knowledge together with our widespread market intelligence enables us to identify changing trends in different countries regarding cut, color and clarity and enabling us to provide customers with a range of goods. Our highly skilled and experienced craftsmen know how to bring out a diamond's clarity and show the maximum fire and brilliance that a diamond possesses. We aim to consistently supply high-quality polished diamonds on time and precisely as requested. With our main sales office in the heart of the Diamond District at 580 Fifth Avenue, New York among other strategic locations worldwide, LLD is your “Natural Choice” of partner, no matter your size or needs.


Lev Leviev

Known as the "King of Diamonds", Lev Leviev fittingly owns a substantial diamond outfit that operates around the world. Leviev made his name undercutting the De Beers diamond cartel, striking his own deals with diamond-producing countries like Russia and Angola. He owns high-end diamond jewelry boutiques around the world, and large jewelry chains in Europe. Leviev is also the controlling shareholder of Africa Israel Investments, a real estate and construction company with headquarters in Israel.

Chief Executive Officer

Greg Sofiev

Mr. Greg Sofiev is the CEO of LLD Diamond USA, an integral division of the Lev Leviev Group of Companies. Greg, has established and maintains a stellar reputation consisting of a dynamic energy, integrity, enthusiasm, professionalism and unequivocal passion in the diamond industry. His executive leadership skills are apparent during his tenure at the helm of LLD Diamond USA. Greg’s sharp minded, pioneering vision, always with an eye focused on cutting-edge technologies are rendering prodigious results. With Greg’s hardworking attributes, abilities and intuitive knowledge of the business, he consistently achieves and exceeds his objectives, however, never compromising on his self-imposed ethical standards and principles. Greg’s diligence and passions for his business is one aspect of his busy and full life, he most enjoys spending time with his wife, Chagit Sofiev-Leviev and their young family. Greg is also extremely active in many charitable and philanthropic causes , he is involved in multiple civic and community organizations and serves as an active member of multiple industry organizations.

President, Leviev Group USA

Chagit Sofiev-Leviev

Overlooking and in charge of the groups extensive diamond and jewelry operations in the US. Chagit also serves as the CEO for Africa Israel USA, managing the company’s real estate operations in the US. Chagit serves as a member of numerous Boards of Directors for a wide range of companies worldwide, including diamonds and jewelry, holdings, real estate, fashion, and multimedia industries.